When I wrote The Human Demi-Gods, I wanted to show people that influence is not about fame. It’s about credibility. The kind of credibility that makes people listen, not because they have to, but because they want to. For years, power was defined by position or wealth. Today, it’s defined [...]

When I wrote The Human Demi-Gods, I wasn’t trying to predict the future — I was documenting a transformation already unfolding. Influence has evolved from a marketing buzzword into a global force that shapes how we think, decide and connect. In the book, I wrote, “Influence today moves faster than [...]

When I first began studying influencers, I realised something fundamental — realinfluence isn’t accidental. It doesn’t happen by luck, chance or algorithms. It’s builtthrough intention, consistency and purpose. The people who seem to “go viral” are oftenthose who have spent years mastering the art of communication and connection. That’s what [...]

When I started writing The Human Demi-Gods one thing became very clear to me:influence isn’t about manipulation. It is about emotion. It is about understanding whatmoves people and how stories make them feel. In the book I wrote, “Our brains are emotional long before they are logical. That is whyanger [...]

“The greatest trick the devil ever pulled was convincing the world he didn’t exist” – Charles Baudelaire, French poet & essayist Influence is a carefully crafted art form that blends strategy, creativity, and connection. People who master it understand the rules, which include shaping the narrative, inspiring emotions and guiding [...]