Oh shit! Gen AI just buggered our content gods

This is not breaking news, as most of you would already be aware; all content-challenged professionals and enthusiasts just got a new life.

What a Shakespearean tragedy for professionals who thrived on content mastery. Even among non-professionals, creative content curation sat well in their armoury of personal traits. 

Even in this tragic twist of fate, everything is not lost for the dominating set of content curators. I will come to this later. We are brothers in arms.

Let’s begin this blog.

For those yet to arrive at the party, you are requested to meet the Santa Claus of our times, who goes by the title of Generative AI.

This Santa Claus is unbelievably not only generating content but also managing to distribute it on-demand to deserving people widely. Staying within the marketing realm, I would say Gen AI is automating overall content development dynamics and enabling marketers to accelerate and customise engagement with various audiences in no time.

The latest revolution in history, obviously a boon rather than a bane, is rapidly transforming every touch point of the content marketing function. You name it: social media, personalised communication, digital postings, presentations, research, preferred content analytics, and whatever you can imagine.

For marketing enthusiasts and corporations slowly waking up, Generative AI is an algorithm that generates text, images, videos, and more.

To break it down into a simplified format, the algorithms can create qualitative tailored content for specific audiences and purposes on demand. And it is getting better by the month. For example, an image generated by AI a year ago or even six months ago will be packed off to a teddy bear’s picnic party by the latest image quality.

The AI foundation is developed on an unimaginable volume of historical data, stitched with the prevailing human ecosystem desire, and voila! You are go-to-any market enabled.

The interface for this revolution is made up of AI tools, and they are very affordable. While I will leave this subject of elaborating AI tools for another blog, let me say for now that for any marketing initiative, you can go fishing for an apt AI tool on toolify.ai, a sort of AI tools directory. This AI platform will provide you with a range beyond the standard ChatGPT, Dalle, Gamma, Leonardo, Gemini, Grammarly, Canvas and the fast-churning tools each of us is grappling with.

One of the critical advantages of Generative AI is its ability to instantly create content on a humungous scale. Marketers and content curators no longer need to spend countless hours writing blog posts, crafting social media updates, market analytics, resumes, presentations, videos, creatives or email campaigns. Instead, AI-driven tools can generate these outputs in a fraction of the time, freeing you up for your smoke breaks or any great mission you are on.

For instance, AI can instantly throw up a bouquet of social media posts tailored to different platforms or audience segments, optimised and set for posting after quick due diligence at your end.

Let’s say blog posts. Either at your end or a commissioned agency would rarely close them on the same day. With Gen AI tools, the concept of even EOD can be dust-binned. Just work on a creative and thoughtful prompt, and you have SEO-optimized blogs good to go.

With Gen AI tool deployment, even your blog post’s analysis of audience engagement metrics will boost the shares, likes, and comments on your handles and social platforms.

Gen AI in the content management and distribution department has also magically cured the procrastination and no-bandwidth problem of marketing functionality. Considering AI has conquered timelines and sampling ranges, marketers can now effectively trigger the A/B test with their respective TGs.

Other marketing functions, like personalised customer engagement, also get a boost with tools that provide marketing analytics based on historic demographic and behavioural patterns. These tools literally offer a KYC report of your target audience and enable you to reach out more refinedly.

From a digital perspective, this would result in a higher-than-now attention span of your desired audience.

With the current crop of AI tools, some of them are free, and different genres of content in the marketing space can be explored fruitfully. The Gen AI journey has just begun. We are all merely experiencing the opening episode. It’s nonstop thrills.

Going back to my thought process of professional content experts getting drowned by the Gen AI Tsunami, I would say everything is not lost. Gen AI has yet to customise, followed by unique individual styling. Even if Gen AI evolves creatively shortly, there are various patterns of content style. I don’t imagine Gen AI reaching a stage where the foundation or its profound analytical tactic can match a professional content curator’s Gift- of- Gab. Forget the Booker nominees or leading media creative content gods.

By the author: Sumanth Kumar

My blogs are targeted to create awareness and throw in my 2-bit of Gyaan on subjects where I am on home ground or at least an enthusiast. My expression follows a simple philosophy: However technical or beaten-to-death a topic may be, if styled and structured in a quirky and fun manner, it’s a go-to-market.

My latest post may probably tickle marketers, content & Gen AI enthusiasts and aspiring Influencers